Press & Media
There’s a story here. Several, actually.
Eved is the payments platform behind events, film, TV, and music — an entrepreneurial Chicago company that Fortune 500 Companies depend on, founded by a woman who built one company to understand the problem, then built another to solve it. The facts are on our website. The stories are below.
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She built one company to understand the problem. Then built another to solve it.
Before Eved was a software company, Talia Mashiach was inside the events industry every day, running Eved Services — a technology-enabled services firm that put teams on the ground at major corporate events and productions. What she found was a financial wild west: companies spending millions on events with no real visibility into where the money went, no compliant vendor payment process, and finance teams held together by spreadsheets built to survive rather than to scale. She didn’t identify the problem from the outside. She lived it.
In March 2020, our entire industry went dark overnight. Here’s how we made it through.
When the events industry stopped in March 2020, it didn’t slow down — it stopped entirely. Overnight. Every Eved client — event management companies, production studios, music tours — went silent at the same time. Almost overnight, 70 percent of clients began calling to cancel. Revenue vanished. The team had two options: fold, or fight. They chose to fight. What Eved came out with was a different company — one that had been stress-tested in a way most businesses never are.
Every event's finance team works off a spreadsheet. Eved is the first platform to replace it.
Ask any finance team at an event management company, film production, or music tour what their AP process actually looks like, and you get a version of the same answer: a spreadsheet no one wants to show you, a manual entry process that was supposed to be temporary three years ago, and a vendor onboarding workflow held together by email threads. The industry fraud exposure rate runs 1.0 to 1.5 percent of total payment volume. On a $25 million annual budget, that is $312,500 sitting inside manual processes with no real protection.
We’re building AI into the company we’re selling AI to. This is what we’re learning.
The conversation about AI in fintech is mostly theoretical. Eved is running a different experiment: what does it actually look like when a small team deploys AI into its own operations — not as a product feature, but as an operating model? The result is a company simultaneously building AI-native payments infrastructure for clients and using AI to operate at a scale that previously required three times the team. There is a real story here about what the transition looks like from the inside.
Women-run, women-owned, Fortune 500 trusted. Five companies. Five kids. And she’s still going.
Talia Mashiach has built five companies, raised five children, raised $30 million in venture capital, been inducted into the Chicagoland Entrepreneurship Hall of Fame, and is currently writing a book — Building a Company While Raising a Family — arguing that the either/or framing of career versus family is a choice, not a constraint. She doesn’t run a lifestyle business. She built a platform that the entertainment and events industry depends on — and she did it while building a family she never apologized for.
A small Chicago fintech that the world’s biggest entertainment companies depend on.
Eved serves Fortune 500 corporations, major film and TV production studios, and some of the largest events and music tours in the world. The company processing their most complex cross-border vendor payments — the payments SAP and Oracle cannot handle — operates with a team smaller than its clients’ AP departments. That is not a weakness. It is the point. A small Chicago fintech that Fortune 500 Companies depend on is a story that does not get told enough.
I had a $10 million company. I sold it and started over from zero.
Talia Mashiach built Eved Services to Inc. 500 status with $10 million in revenue. She could have scaled it to $50 million. Instead, she sold it and started a technology company from scratch — one that would take 16 years, $30 million in venture capital, and a level of discipline most people never sign up for. Her kids ask her why. The answer is simple: you get one life. Go after the biggest thing you can imagine.
Sixteen years, $30M raised, and still building — inside the mind of an enterprise tech founder.
Sixteen years. $30 million raised. A platform now operating in 200+ countries, trusted by Fortune 500 companies. Talia Mashiach didn’t inherit a company or stumble into one—she built an enterprise technology platform from nothing, in an industry where no one was asking for it. The story isn’t about grit. It’s about the decisions: when to pivot, when to hold, when to walk away from revenue to chase something bigger. And why, after sixteen years, she’s still building.
From the boardroom to the basketball court — why leading women is her second full-time job.
By day, Talia Mashiach runs a global fintech company. By night, she leads the Inner Circle—a community for women CEOs running $1M+ companies—sharing everything she’s learned building five businesses from scratch. She serves on the boards of JWE and 1871. She hosts two podcasts. And on weekends, she’s on the court coaching girls basketball, because she believes confidence—the kind that makes you dream big and refuse to quit—starts young. None of it is extra. All of it is the point.
The framework behind every company Talia’s built — and why most businesses are missing a third of it.
Most companies are lopsided—strong in one area, bleeding in two others. Talia Mashiach’s Three Engines Framework is the operating system she’s used across five companies: Sales & Marketing, Operations & Delivery, and R&D & Innovation. Each engine has four components—systems, people, technology, and visibility—creating a playbook she uses to iterate and scale. It’s not theory. It’s how she’s built, scaled, and fixed the businesses she’s built.
Press Releases & News
Latest from Eved
Press releases will appear here as they are published.
Listen & Watch
Hear from our team directly.
Podcast
Inspired to Lead & Led by Her
Conversations with women entrepreneurs and leaders about building companies, raising families, and leading with purpose.
Video
Industry Conversations
Quick takes and deep dives on payments, production finance, and the future of creative industry operations.
Community
The Inner Circle
A leadership group for women entrepreneurs — founded and led by Talia Mashiach. Monthly events, mentorship, and real talk.
Content
LinkedIn Articles & Insights
Original thought leadership on payments, entrepreneurship, and building companies in creative industries.
Interview Eved's Leadership
Recognition
Chicagoland Entrepreneurship Hall of Fame · Crain’s 40 Under 40 · EY Winning Women · EY Entrepreneur of the Year Finalist (Midwest 2018) · Inc. 500 · Crain’s Tech 50
Available to Speak On
Podcasts
Host of Inspired to Lead (JWE — interviewing Jewish women leaders in business) and Led by Her (Eved-sponsored — interviewing women driving innovation inside Fortune 500 companies, launching fall 2026).
Currently Writing
Building a Company While Raising a Family — a book arguing that the either/or framing of career versus family is a choice, not a constraint. Five companies. Five kids. Nine grandchildren. The manifesto: never apologize for living a life. But never make excuses for not getting the work done.
Amber Ciotti
Amber Ciotti
SVP, Revenue, Eved
10+ years · Revenue & RevOps leader · Fortune 500 sales
LinkedIn ProfileExpertise
Amber is an enterprise technology and complex B2B sales leader with deep expertise in Meetings & Events programs and benchmarking. She specializes in translating entrepreneurial vision into strategy and execution, and advocates for unified data that improves visibility, decisions, and scale.
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Media Contact
All press inquiries go through:
Deb Stanich · Media & Communications
dstanich@eved.comFor interview requests, press release distribution, speaking engagements, or any media inquiry — Deb is your single point of contact.