In the Spotlight: Talia Mashiach

Spotlyts profiles Eved founder and CEO Talia Mashiach, exploring her journey from competitive athlete to fintech entrepreneur. The feature highlights how Mashiach identified a critical gap in the events and entertainment industry — fragmented vendor payments, lack of spend visibility, and manual AP processes — and built Eved to solve it.

The profile covers Eved's evolution from event procurement software to a comprehensive AI-led global accounts payable and payments platform, now processing transactions in 140+ currencies across 200+ countries for some of the world's largest media and entertainment companies.