Executive Profile: Talia Mashiach, founder and CEO of Eved

The Chicago Tribune profiles Eved founder and CEO Talia Mashiach in an executive feature exploring the origins of the company and Mashiach's vision for transforming how the events industry manages vendor relationships and payments.

The profile covers Mashiach's early recognition that the events industry — despite being a multi-billion dollar sector — lacked the financial technology infrastructure that other industries took for granted. This insight became the foundation for what would grow into a global AP and payments platform serving some of the world's largest entertainment companies.