5 Reasons Female Athletes Make Great Entrepreneurs

The Chicago Tribune features Eved CEO Talia Mashiach in an exploration of why female athletes excel as entrepreneurs. The article draws parallels between competitive athletics and building a successful fintech company — discipline, resilience, strategic thinking, and the ability to perform under pressure.

Mashiach's background as a competitive athlete directly informed her approach to building Eved: setting ambitious goals, building high-performing teams, and maintaining the endurance needed to transform an entire industry's approach to vendor payments and accounts payable.