Leadership Isn't About Control — It's About Creating the Environment You Want to Work In

American Business Magazine features Eved CEO Talia Mashiach on her leadership philosophy that has guided Eved from a startup to a global AP and payments platform serving the events, media, and entertainment industries.

Mashiach shares how building a culture of ownership and trust — rather than top-down control — has enabled Eved to attract and retain top talent while scaling operations across 200+ countries. The article explores how this leadership approach directly translates into better client outcomes, faster innovation cycles, and a team that treats every client relationship as their own.